http://www.youtube.com/watch?v=YSR-6Ed81t4
<Bridge of life made by Samsung Life Insurance>
This is public advertisement of insurance company. Unlike other insurance company which stick to informative advertising strategy by showing their own insurance benefit, this advertisement emphasized human being itself. That point really made me touched so deeply. It starts with the survey on how to diminish the rate of suicide on bridge ‘Mapo’ in Seoul. Almost all people suggest ways to prevent people from the suicide physically such as equipping higher balustrade, but rather Samsung insurance company strived to solve this problem in a different approach. They actually wanted to make people who decided to die change their mind and go back to their home. First idea comes up with the notion that light makes people think positively and happy so they equipped light sensor which makes light as passengers pass the bridge. Second, they put encouraging comments on the handles on railing.
Personally, while I was watching this video clip for the first time, I was about to cry. It was so touching and I was given strong impression about their intention which is careful to human beings. It was, to some extent, clever marketing strategy, though.
This is an advertisement of one of the private insurance companies in Korea. Unlike other insurance companies who stick to informative advertising strategy by merely showing their insurance benefits, this advertisement emphasizes more on the value of a human being itself. That point deeply touched me. It started with a survey on how to reduce the suicidal rate in Mapo Bridge in Seoul. Many people suggested different physical ways on how to prevent people from jumping such as building higher balustrade. However, Samsung Insurance strived to solve this problem with a different approach. They thought of making suicidal people change their mind and encourage them to move on with their lives. The first idea that came up was the notion of installing light bulbs to encourage people to think positively and happily. So they installed the bridge with light sensors which make the bulbs light up as passengers pass the bridge. Then they put inspiring expressions on the handle of the railings.
When I watched the video clip, I almost broke in tears. It was so touching and it left a strong impression of their intention to care for the lives of the people. To some extent, it was also a clever marketing strategy.